Silk Road Associates is a strategy consultancy helping clients build their commercial footprint in China, Southeast Asia, and the Middle East.

The world's processed food bowl

The maturing of Asia's processed food industry is one of the region's most overlooked developments.

Asia is known for its electronics exports, but foreign brand owners and modern trade retailers are also increasingly buying from the region's contract food manufacturers. Asia's own growing appetite for premium food products is meanwhile fuelling the rise of local  champions.

What next for MNCs in China?

Foreign CEOs talk of a China that is growing, but also growing in complexity

Silk Road Associates recently co-authored a report with KPMG examining the prospects for multinationals (MNCs) in China. The report includes interviews with 14 regional CEOs and other senior executives at some of the world's leading companies on China's commercial outlook.

Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

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Our Books


'The Rise of the New East' will be available through Amazon and in bookstores from June 2014.

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Media Appearances
27 April 2015
Nikkei Asian Review
Opinion piece
17 April 2015
Opinion piece
16 March 2015
Opinion piece
13 March 2015
BBC World Service
Interview with Ben Simpfendorfer
18 November 2014
Virtual Think Tank
more appearances...
Speaking Events
22 October 2014
Hong Kong
Hong Kong Forum
20 October 2014
Hong Kong
Foreign Correspondents Club
18 September 2014
Citywire Switzerland
11 June 2014
Hong Kong
more events...