Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world.
Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.
How Hong Kong has helped the world's brand owners develop their China brand recognition
For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.
Companies will need to take a more selective approach as they position for a China slowdown
Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.