Silk Road Associates is a strategy consultancy helping clients build their commercial footprint in China, Southeast Asia, and the Middle East.

Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world.

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

China's shop window

How Hong Kong has helped the world's brand owners develop their China brand recognition

For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.

Which China are we talking about?

Companies will need to take a more selective approach as they position for a China slowdown

Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.

See more of our ideas

Our Books

9781137370051_420

'The Rise of the New East' will be available through Amazon and in bookstores from June 2014.

learn more...
Media Appearances
28 July 2014
Financial Times
beyondbrics: Guest Post
14 July 2014
Bloomberg TV
Interview with Ben Simpfendorfer
17 June 2014
Financial Times
beyondbrics: Guest Post
26 April 2014
ABC: The World
Interview with Ben Simpfendorfer
more appearances...
Speaking Events
18 September 2014
Geneva
Citywire Switzerland
11 June 2014
Hong Kong
KPMG CFO Forum
10 June 2014
Seoul
Invesco Real Estate Conference
22 May 2014
Shanghai
GE Capital
12 May 2014
Shanghai
KPMG ASPAC Partner Conference
more events...