Silk Road Associates is a strategy consultancy helping clients build their commercial footprint in China, Southeast Asia, and the Middle East.

Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world.

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

China's shop window

How Hong Kong has helped the world's brand owners develop their China brand recognition

For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.

Which China are we talking about?

Companies will need to take a more selective approach as they position for a China slowdown

Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.

See more of our ideas

Our Books


'The Rise of the New East' will be available through Amazon and in bookstores from June 2014.

learn more...
Media Appearances
16 October 2014
Opinion Piece
Australian Financial Review
15 September 2014
E&T Magazine
Q&A with Ben Simpfendorfer
5 September 2014
Global Sources
Q&A with Ben Simpfendorfer
28 August 2014
Opinion Piece
China Spectator
28 July 2014
Financial Times
beyondbrics: Guest Post
more appearances...
Speaking Events
22 October 2014
Hong Kong
Hong Kong Forum
20 October 2014
Hong Kong
Foreign Correspondents Club
18 September 2014
Citywire Switzerland
11 June 2014
Hong Kong
10 June 2014
Invesco Real Estate Conference
more events...