An Indian journalist once recalled to me how his wife was serenaded by young men in Egypt and Turkey singing Bollywood songs. I myself had the pleasure of watching a film in Jaipur’s Raj Mandir Cinema and I’ve been a convert ever since.
So, I’m pleased to see the industry is making efforts to grow its overseas market. The Middle East is a natural destination. When the Bollywood film Lamhaa was recently banned in parts of the Gulf, the director fretted, saying the Middle East was the film industry’s third largest market.