Strategy

The world's processed food bowl

The maturing of Asia's processed food industry is one of the region's most overlooked developments.

Asia is known for its electronics exports, but foreign brand owners and modern trade retailers are also increasingly buying from the region's contract food manufacturers. Asia's own growing appetite for premium food products is meanwhile fuelling the rise of local  champions.

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Strategy

Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

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Strategy

Which China are we talking about?

Companies will need to take a more selective approach as they position for a China slowdown

Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.

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Strategy

Protecting your IPR in Asia

IPR protection is about more litigation. Consumer education and market access are also critical

For many brand owners, fear of intellectual property rights (IPR) theft is a major concern when first entering Asia's markets. E-commerce has only complicated the challenges. But how companies educate and sell to their customers is critical to finding a sustainable solution.

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Strategy

China's shop window

How Hong Kong has helped the world's brand owners develop their China brand recognition

For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.

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