What next for MNCs in China?

Foreign CEOs talk of a China that is growing, but also growing in complexity

Silk Road Associates recently co-authored a report with KPMG examining the prospects for multinationals (MNCs) in China. The report includes interviews with 14 regional CEOs and other senior executives at some of the world's leading companies on China's commercial outlook.

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The world's processed food bowl

The maturing of Asia's processed food industry is one of the region's most overlooked developments.

Asia is known for its electronics exports, but foreign brand owners and modern trade retailers are also increasingly buying from the region's contract food manufacturers. Asia's own growing appetite for premium food products is meanwhile fuelling the rise of local  champions.

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Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

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Which China are we talking about?

Companies will need to take a more selective approach as they position for a China slowdown

Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.

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Protecting your IPR in Asia

IPR protection is about more litigation. Consumer education and market access are also critical

For many brand owners, fear of intellectual property rights (IPR) theft is a major concern when first entering Asia's markets. E-commerce has only complicated the challenges. But how companies educate and sell to their customers is critical to finding a sustainable solution.

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