Tapping Muslim markets

Most MNCs have a China or India strategy. But few have a strategy to tap the Muslim world

Many companies overlook the opportunities of the Muslim world's 1.6 billion consumers. That's a pity given that scale of the opportunity. Selling to Muslim consumers is also about more than halal-compliant products. Even simple tweaks to marketing campaigns can achieve results.

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Which China are we talking about?

Companies will need to take a more selective approach as they position for a China slowdown

Economists have reason to be bearish about China. But business owners and corporate executives equally have reason to be bullish as the country's best performing cities will continue to create compelling commercial opportunities. However, that will require an adjustment in strategy.

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Protecting your IPR in Asia

IPR protection is about more litigation. Consumer education and market access are also critical

For many brand owners, fear of intellectual property rights (IPR) theft is a major concern when first entering Asia's markets. E-commerce has only complicated the challenges. But how companies educate and sell to their customers is critical to finding a sustainable solution.

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China's shop window

How Hong Kong has helped the world's brand owners develop their China brand recognition

For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.

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Rise of the machines

Factories full of robots might sound an easy solution to rising wage costs. But it's not so simple.

China’s rising wage costs are forcing manufacturers to rethink the country’s 30-year-old labour-intensive business model, and consider replacing people with machines. It’s an important step towards raising China’s productivity rates and avoiding the country’s middle-income trap. But automating production lines is harder than it looks.

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