Our team includes experienced consultants, operational specialists and economists from across the region

Ben Simpfendorfer

Managing Director & Founder

Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates. He assists multinationals and mid-sized firms on their expansion strategies in Asia and the Middle East.

Ben’s strategy briefings and executive programs are in popular demand from such clients as KPMG, Baker & McKenzie, and Japan Post Bank. He also leads the firm’s mid-market consulting work, providing a range of services from strategy development to operations and execution. The firm’s recent clients include a food processing company looking to set-up in Southeast Asia, a water-park resort operator planning to enter China, and a construction company looking to review their long-term supplier relationships in China.

Ben has lived in Asia and the Middle East for the past 20-years. He has previously worked as the chief China Economist for RBS and senior China economist for JPMorgan. Ben is based in Hong Kong, but has previously lived in Beijing, Beirut, and Damascus. He speaks Mandarin, Cantonese, Arabic.

Ben is author of The Rise of the New East (Palgrave, 2014), examining commercial opportunities and complexities in the Asia market. His previous book The New Silk Road (Palgrave, 2009) explored China’s commercial ties to the Middle East. He also writes a regular column for FT.com’s beyondbrics and features on CNBC, Bloomberg, and CNN.

Ben also advises a prestigious group of Chinese and foreign clients on cross-border business and investment opportunities through his association with Global Strategic Associates, a New York-based international advisory, and RHT Partners, a Dubai-based advisory focused on Asia and the Middle East.