Our team draws on rich commercial and strategic experience

Associates

Swiss Li

Director

Swiss is a Director of Silk Road Associates based in Beijing. He plays a senior role in our strategy consulting work with a focus on China and has over 30 years of business experience helping foreign companies set-up in China.

Swiss was the former Manager of Chinese Operations for Weil Brothers Cotton, one of the world’s largest cotton merchandising and trading firms. He was also the General Manager of ATC International, Beijing, a U.S.-owned consulting firm assisting foreign firms in designing and executing China commercial strategies.
 
Swiss also advises a prestigious group of Chinese and foreign clients on cross-border business and investment opportunities as part of Global Strategic Associates, an international advisory led by Ambassador Paul Speltz and with close ties to Silk Road Associates and the firm’s founder, Ben Simpfendorfer.

Swiss is a Chinese-national and long-time resident of Beijing with an MA in Economics from the Chinese Academy of Social Sciences and an EMBA from Qinghua University.