Our team draws on rich commercial and strategic experience

Associates

Ralph Simpfendorfer

Director

Ralph is a Director of Silk Road Associates based in Melbourne. He plays a senior role in our data-driven strategy advisory supporting a range of large and mid-sized Australian corporates expanding in the Asia market.

His recent work includes assisting an Australian food brand develop a market strategy for Southeast Asia; an Australian construction company seeking to improve their supplier relationships in China; and, an Australian industrial firm seeking to explore their China market opportunities.

Ralph is the former Owner & Managing Director of the Australian office of TMI, a global management consultancy. He has advised clients throughout the Asia Pacific region for over 20 years across a range of industries and organisations.

Prior to TMI, Ralph spent 16 years at Caterpiller in Australia and the United States working in senior marketing, strategy and finance roles. He is a qualified CPA.